[btilly]

This is true. However it is also true that if you have both bundled and a la carte offerings competing, there is no stable competitive price. See http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/rt... for more. So if you're in a market with one pricing structure competing, be careful about choosing the other.

Of course even if the existing market bundles, you may have little choice. Your minimum viable product pretty much by definition cannot be a viable bundle.