[andix]

I guess this would be a good start, it would allow instances for smaller companies.

Another thing would be to mix daily active users and monthly active users. For example in the ratio 1:10 (100 DAUs or 10 MAUs). Just cap the DAU counter for a user at 10 logins per month.

It's really hard to predict how often users are going to log in. So if you have a company with 50 people, you know 50 MAUs are enough. But will 500 DAUs be enough? You just don't know that in advance. The DAUs can also grow a lot even if MAUs stay the same, if your product becomes better and is used more often in the company. Really hard to tell the customer at a later stage that Zitadel is now more expensive, because people log in more often. The DAU/API limit is also an incentive to cache authentication/2FA longer and compromise on security.

Maybe remove a few enterprise features for the cheaper plans like SAML or restrict branding. But please keep passwordless/2FA, for me those features were the main reason to try Zitadel, that's one of the features where Zitadel shines over auth0.