[kephra]

> But what makes you 10x better?

here pharmacy and book chains define: Better = cheaper

There are some states in US, where alcohol can only sold at special dealers, thus protecting their small business. Books and medicals have a fixed price, and medicals must only be sold in pharmacies in Germany. There are some chains also. They have a better profit, because they buy in higher numbers, but competing at the customer most small shops survive, because they are better in terms that are a family doing a lifestyle business.