Isn't "emailing you first" just kicking the can down the road? What stops spam emails getting through to you? (Besides the exact kind of heuristic filtering you seem to be objecting to, that is.)
Disneyland will have a handful of IPs and phone numbers, and I'd bet my hat will have a team aggressively calling any ISP or provider that flags them as spam.
The disadvantage of email is that it doesn't work for urgent use cases, like Disneyland calling the parent of a lost child.