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by Nadya 583 days ago
There are literally hundreds if not thousands of studies about precisely how to navigate people in aggregate and take advantage of every little bit of human psychology to maximize profits. It's not about people being mentally weak but about corporations and marketers knowing how to best break past people's mental barriers.

You are not unique among the millions of people. Advertising works - and it also works on people who adamantly believe that it doesn't work on them. Often because people think of themselves are more intelligent than the average person.

Almost nobody claims to like advertising. They might prefer advertising over subscriptions as a form of payment - but not because they like ads but because it doesn't take money from them directly but rather indirectly. Yet despite the almost universal hatred of advertisements its the worlds largest business.

Advertising would not be in the top 10 of worlds largest businesses if it didn't work on hundreds of millions of people. It bears repeating. You are not special. Neither am I. Despite my best attempts at avoiding advertising I can nearly guarantee it affects my purchasing decisions perhaps without my awareness of it at all. Subconsciously there like a parasite. Because that's how advertising actually works.

Nobody sees an ad and goes "I want <ad product>". That's not how advertising actually works but it's how people think it works. 3 months down the line you're buying beer for a party and buy a pack of Heineken without thinking too much about it. And that is when they have won.