Ok, but what if we create an analytics dashboard for them. Basically the user will upload a CSV and a dashboard with charts will be created. I too don't know the use case exactly. Just thinking loud here.
Sure, but then you are stepping into the same arena as PowerBI and Tableau if you go that route. Definitely a valid use case, if you are ready to go up against large, well-established players. If you are going there, you'd really need to understand the market and have some solid differentiators -- "You can upload a CSV" won't be one.
even analytics or dashboards are likely still too abstract
you are selling them reduced costs, or ideally more income, based on said analytics. Are they going to be able to make sense of the dashboards to make business decisions? I suspect this is where the gap is
Brick and mortar are more concerned with the day-to-day and prefer to outsource secondary operations they are not experts in. They are generally tech shy, so selling them a analytics solution is difficult