[auston]

I humbly disagree: As a writer, I'd like my design handled for me. I just want to be able to write the best piece within reach & present it to the world in a way that will gain mass distribution.

Besides that, as a reader, it's easy to detect the Svbtle "look" & know that this article will probably be worth my time.

[powerslave12r]

This is exactly right. As soon as I see that blog theme, I recognize it as 'this is gonna be a good article.'

The only nitpick I have about the site is I think the font is 'too wide.' That's just a personal preference of course.

[unimpressive]

> This is exactly right. As soon as I see that blog theme, I recognize it as 'this is gonna be a good article.'

http://en.wikipedia.org/wiki/Batesian_mimicry

Such a signal is vulnerable to knockoffs.