[dartos]

> But the reason you are choosing things on Amazon is because of fulfillment software, advertising software, logistics software, that specifically the manufacturers of those products have all mastered.

Just tacking on the word “software” to other fields does not mean that the program is the selling point.

Give that same software to a mom and pop shop and they will not become Amazon.

Give it to Walmart even, and they won’t become Amazon.

Software is a tool, not a selling point.

Most people buy from Amazon because they deliver addictively fast. That is, in part, because of their logistics, but also because they are very vertically integrated.

The convenience is what makes you buy. Pretty much all their customers wouldn’t care if Amazon switch to old school paper records if their delivery times didn’t change.