[rsynnott]

Hint: when people start using a weird metric that no-one has ever hard of before, they are generally doing so because real metrics are, ah, less favourable.

For the ultimate example, see WeWork’s old ‘community adjusted EBITDA’, which was pretty much just revenue.

[mike_hearn]

I don't think it's that weird assuming it's defined in the obvious way. Such a metric is obviously harder to game than MAU or similar as it's less affected by occasional users who don't really use the site but click through links from time to time. It also seems more aligned with what advertisers care about (how many seconds are spent looking at ads).