[CharlieDigital]

Imagine how much better the branding would be if they had just called it:

    > dot
    > dot console apps
    > dot web API
    > dot desktop apps

Simple logo design.

CLI commands would be like:

    > dot new console
    > dot build
    > dot run
    > dot publish

(Yes, I know I can alias)

It's not too late, Microsoft!