[LeonM]

The announcement page does not explain what FLUX is, what |pro| means, what Ultra means, or raw for that matter. I click on the homepage, more jargon, still no explanation of what FLUX is. Scrolling down to way below the fold finally there is some hint in a blog post excerpt: "The best of FLUX, offering state-of-the-art performance image generation at blazing speeds".

From the pictures I can kinda assume that this is some transformer/stable diffusion based image generator, but that's because I work in tech. If anyone at Flux reads this: please add a simple explanation above the fold that tells visitors something like "FLUX is an AI based image generator", or something like that. Explain what you do, before you dive into marketing terms and jargon.

[bityard]

The current trend in tech marketing is to gush about how awesome your thing is, while being incredibly vague as to what it even does. My guess is that they somehow believe that keeping people wondering will prompt them to enter their email address somewhere just to find out.

When I see a site that is more hype than substance, I assume it's some kind of grift and close the tab.

[woodrowbarlow]

this didn't seem vague to me. i suppose it might've helped if they'd move the last sentence to the very beginning.

> Ready to experience the next generation of image creation? Access FLUX1.1 [pro] through our API today.

* "ultra" means 4x resolution at 10s/sample without sacrificing prompt adherence.

* "raw" means the generated images look more like candid photos.

* $0.06 per API call to generate an image.

no fluff, only detailed and specific information. the whole thing is less than 150 words.