[readingnews]

How things change... I recall having a subscription (had one of those friends who always seemed to know what was coming out right before it came out) right when they started publishing, what was that, 1994? It was so cool.

I just viewed the front page, looks like the definition of "internet chum".

But seriously, to upend Google, you are going to need to be the default on what people use, which I think for now is phones.

Another barrier, maybe they need to get away from this: "will require succeeding at home and growing revenue, which largely comes from running ads." So what do you do when everyone runs some ublock-origin thing? We need to figure out a search monetization beyond "feed me weird things I do not want" on the sidebar. Should websites pay? No, wait, then only those with real money are on the web. Should we pay? Now, wait, we have had it for "free" for too long (could be wrong, I might at this stage in the game pay to have an actual search engine, like say google circa-internet 2004, of course the net was a different place, but still).