[avidiax]

* Don't allow advertising for it, period.

* Standardize the UI. No animations. No cartoon characters. No flashing, sounds. It should look more boring than Craigslist. No A/B testing. No hiring psychologists to "optimize" the UI.

* No "retention team". No freebies, kickbacks, offers, comps.

* Implement a voluntary ban list, and enforce it strongly. Someone that decides to ban themselves from gambling for life should be unable to bet even a penny.

* Setup a "qualified gambler" program, similar to "qualified investors". You can bet $1,000 per year, or 20% of your YoY growth in net worth, or 1% of total net worth, whichever is greatest.

[xp84]

I would like to subscribe to your newsletter. Also I volunteer to design the gambling UIs. I will use Microsoft Excel 97 as my inspiration.

I love the idea of gambling having all the appeal of options trading, that is to say, something that looks and sounds kinda complicated and confusing to the uninitiated.

[iwontberude]

I love the idea of a qualified gambler. Stealing this for conversation!

[struant]

How about just "Don't allow advertising period"?