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by wruza
591 days ago
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Youtube already solved 1, 2. What TikTok really solves is mixing a song from its library into your video and applying a cool visual effect. No one with a youtube account is gonna download a separate video editing app and build a production pipeline at day 1 (plus copyright issues). It’s a stopper that separates viewers from creators. TikTok made creation trivial and that itself created an enormous funnel. It could afford to not even be a “short” video platform, that’s just a coincidence. |
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That's what Musically solved 10 years ago, but it's not what TikTok is solving today. At this point, that feature is no different than the ability to add stickers to your Instagram post.
...which is not to undersell the achievement of Musically/TikTok. I specifically remember back in 2015, discussing whether such an app would even be a success, and deciding that nobody would ever film themselves karoke'ing to a song... but here we are.