[dtagames]

There isn't any evidence that surveillance-based advertising performs any better than context-based advertising. Remember, vendors didn't choose this method of selling -- platforms did. It's become a collar on all of commerce, a tax that everyone must pay to reach the eyeballs they want.

The winner here is the platforms who push surveillance advertising models. It's not better for advertisers and definitely not for users and LLM-based content will not help one bit.