[diggan]

> But the reality is a well marketed product will always perform better than a well engineered product.

Maybe not exactly a "product" in the normal sense (but neither is a Terraform-in-JS thingy so) but Linux beat every other competitor (in the server space) by just being "better", rather than "more marketed". I'm sure there are more examples out there proving "well marketed" doesn't always win.

[thierrydamiba]

You have to consider your audience, and of course there are exceptions-but I think you’re thinking of Linux the wrong way.

Those PR messages are a form of marketing in and of themselves. It doesn’t have to be a commercial on Fox during football on Sunday.

You have to be authentic and speak to your audience.