[BobaFloutist]

Even if I know (or can trivially decipher) the definition of a technical word, reading an article saturated with technical words takes more work than reading an article written in more common language. Articles that take more work to read are going to be read by fewer people, and the population of people that do read them is going to be biased to the well-educated.

If you're trying to communicate to the general public something like "Gophers are actually good sometimes", you probably want that message to go beyond the well-educated.