[shanecleveland]

As some have mentioned, not a great option if you have insurance. Mine covers a new pair every two years (plus the appointment you need to get a current prescription). They may want to make an effort to cater to that segment more, if it's possible. But it is an innovative approach to a market ripe for the picking. On that note ... Insurance and medicine – Talk about a broken system full of money.

[yoshizar]

I actually wear both contacts and glasses, and my insurance is enough to cover the contacts or the glasses, but not both; I end up paying for the glasses out of pocket. I wrote this post after being really frustrated with the experience I had at the local optician.