[dent9876543]

Yet for many people, the very act of choosing results in a halo that goes beyond the acquisition itself.

You may think you’re choosing a technology, and nothing further. But others may see your decision as a broader endorsement.

Are they right to do so? Don’t know. Maybe not.

But it is a real effect. The quandary is therefore ethical.

[exe34]

no the quandary is political. it's about how others see you.

[Kye]

Politics is, among other things, a way to negotiate the ethics of a society and how they're applied.

[exe34]

you can replace "ethics" with most common nouns in that sentence and it'll probably work.