[cdrxndr]

Holy shit ... pricing is even 95 euros.

Any background on this - are they part of a group that specializes in copying success in other markets (e.g., Rocket Internet), or is it an independent startup?

[ccozan]

Seems not: http://www.rudebaguette.com/2012/02/16/jimmy/ They asked via an email, got no response, so they build it.