[yoshizar]

That's a fair criticism. I came this article it from a strategy perspective, and would actually like to know more about their operations.

I agree about Zenni Optical and Coastal Contacts --- they are basically pure price plays, while WP is aiming at a very specific customer segment and brand image/personality that's backed up by every interaction you have with them.

[binarysolo]

I'm fine with the strategy perspective, but curiously omitting the presence of their competitors in the same vertical (but different niches) makes the article a bit too gushing and the picture just a tad biased.

To be fair I think the brand play is a much better game to play than the price game -- if you know how to play it -- since it inherently leaves more money on the table.

[yoshizar]

If you go to the last sentence of the post, you can probably tell I meant to write a follow-up post about the competitive landscape and do some sort of SWOT analysis. I ended up just moving on to another topic, but that would have been a good sequel to this post.