[SatvikBeri]

There are plenty of brick & mortar stores at the $95 price point in my area. Warby Parker won my business because they had many more styles, better-looking glasses (IMO), and a really strong guarantee (most other stores had a no refunds policy).

I had never heard of Zenni Optical until reading this HN thread, which goes to show you how successful WP's marketing is.

[pavel_lishin]

They did mention that glasses in physical shops come in two varieties: cheap and boring, or stylish and expensive.

And I, too, am surprised at the lack of marketing done by Zenni; I swear by them now, since I always order the most minimalistic glasses possible - just a nickel's worth of metal to attach lenses to my face.

[SatvikBeri]

Assuming that they have similar manufacturing costs, WP has tons of money for marketing while Zenni probably has almost none.