[creamyhorror]

I think Zenni and other discount etailers have been around much longer than WB has. I was browsing their sites in '06 or so, and the prices were low as mentioned. I guess WB took the game to a new level with much more intense marketing and branding, aided by the use of snazzy design and curated (ugh) glasses styles.

Nowadays lots of people know about WB but not about Zenni and the other mass-market retailers, which speaks to the success of WB's marketing efforts.

[smackfu]

Long ago, I ordered from Zenni or one of their competitors, and they shipped the package directly from Pakistan, wrapped in paper and string with foreign writing all over it. That was interesting to find on my doorstep.

Nowadays I think they do bulk shipping to a US outpost, then ship on from there using USPS to save costs.