[tryitnow]

When I have more time, I'd like to look into just how WB grew so fast. What's really impressive is the logistical and operations side (the marketing and publicity are awesome too, but less impressive than coming out of nowhere to ship so much physical product)

[starpilot]

Acetate frames are "in" right now, and Warby Parker's look nice and are reasonably priced. Places like Zenni Optical are cheaper but you have to wade through many ugly frames, and they're usually pretty flimsy. WP also offers antiglare coating standard. There's a lot of decision fatigue in sifting through the bargain bin that is Zenni Optical, but WP cuts through that by only offering midrange-premium choices without the sticker shock of an optician's office, and by focusing on the fashionable niche of acetate frames.