[modernerd]

Gigaom estimates sales at $10m for 2011, based on their annual report claim of distributing 100,000 frames.

http://gigaom.com/2012/03/26/at-warby-parker-the-power-of-br...

http://www.warbyparker.com/annual-report-2011

[spitfire]

distributed 100,000 frames. So the clicks metric comes to real life?