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by gus_massa 593 days ago
I don't understand how can this work. Is it the shame of marking the "nein" checkbox?
1 comments

They are trying to recruit about 1,500 per year out of 300,000 new 18-yos per year. Meaning they need a 0.5% conversion rate. I think just slightly raising awareness by including a neat flyer with the questionnaire might do the trick.