I think they're suggesting that highly popular sites like ChatGPT get a ranking boost beyond regular page rank, making SEO efforts unnecessary.
But I don’t think that’s the case, at least not artificially. These sites tend to rise naturally in search rankings because they have a huge volume of links and media coverage. Which still makes SEO efforts unnecessary.
But I don’t think that’s the case, at least not artificially. These sites tend to rise naturally in search rankings because they have a huge volume of links and media coverage. Which still makes SEO efforts unnecessary.