[droithomme]

I agree. At first I wondered if the claim was a joke or if it was supposed to be a mercy killing of something that was barely alive anyway. But now I see that the inventors of an different product are trying to ride upon the brand name recognition of another product, without clearly thinking through how badly this approach might backfire.

Clearly this is a motorized unicycle being marketed, through pictures of tough and hip looking riders with leather jackets, to motorcycle enthusiasts who are also wealthy and interested in high tech gizmos. It's a very different marketing approach from the green and easy approach that Segway attempted. Distancing themselves from the Segway market segment rather than trying to "take it over" might be a better approach.