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I see many takes in the comments but no one seems to be addressing the fact that privacy and social are opposites of each other. I think you could state the problem better- for example sharing with the audience that you expect to share with or some better controls on who sees what. But these alone are not good enough differentiation and in theory Facebook has very fine grained privacy controls and no one bothers to set this correctly and advertisers still see more than what you set etc

It is a hairy problem but it’s hard to frame it in such a way as to make it attractive enough to the masses to switch from existing networks