[23B1]

Best of luck with you on this endeavor.

Regarding getting celebrities and influencers, you're going to have to pick from a group of people who are either highly tolerant of seeing their content next to, say, something really odious, or are already considered persona non grata. I'm certain you understand the reasons for this, so let me jump straight to my suggestions:

1. Work on a federated model a la bluesky that is censorship-proof but highly customizable so that people can form up around content they want to see and content they one (this is a very hard balance)

2. Be 'free speech friendly' and accept the fact that you may have to censor, but just be transparent about it. One of the biggest problems with censorship on the bigs is that its opaque, inconsistent, and nonsensical and hurts people who have no idea what they're doing or why it's 'inconsistent with Meta's values' or what the fuck ever.

You are opening a can of worms but its also a much-needed alternative so I wish you the best of luck.