Well, I was asked what I would do, and what I would do is...
Instead of supporting videos and memes and trying to compete with Facebook, Instagram, TikTok, Twitter, Tumblr, Bluesky, Mastodon, Reddit and EVEN IMGUR
I'd focus on images and then my only competitor would be Pinterest, and I wouldn't have to deal with all the complexity that comes with supporting video.
Instead of supporting videos and memes and trying to compete with Facebook, Instagram, TikTok, Twitter, Tumblr, Bluesky, Mastodon, Reddit and EVEN IMGUR
I'd focus on images and then my only competitor would be Pinterest, and I wouldn't have to deal with all the complexity that comes with supporting video.