Isn't this the point they were trying to make? The corporations already have that data, it comes with the platform.
The bit where you can use some of it for own purposes is not really the offending part.
It's offending because it's complicit with the dystopian mass surveillance. Encouraging of it even. "I can find my keys when I lose them, so it's fine that a single corporation knows where billions of people are and what they are doing"