[stfu]

Oh if only social interations were that easy quantifiable. Life would be a lot easier. We could avoid all wars, be full of love and full of love and happiness, developing only the most successful products without ever failing to understand the (irr)ationality of our clients. Social data is so subjective, as it is almost impossible to control externalities, and something like the (un)importance of "facetime" is in my opinion always circumstantial. Therefore I would agree with the gut feeling comment, as it comes really down to the individual employee to evaluate his intentions/priorities/relationships and what works best for that situation.