Monthly active users. It signaled growth and activity and real interest from living people. Now it includes scrapers, good bots and bad bots. A number so inflated, it might as well be completely made up.

Vanity metrics like website visits are those shiny cards; they look cool but don't really help you win the game!

Any metric without segmentation might fall in this category. Conversion rate

Win rate

Mql to sql rate

Total visitors