[gooddaysir]

37 Signals can do what they want because their product is so good. Look, I'm not a fanboy by any stretch, I'm not even a subscriber (yet), but I've been testing the new Basecamp and it is excellent. There is nothing else that comes close. I've tried many so called alternatives.

Why is that? How come only 37 Signals gets it so right but nobody else can?

[Smudge]

I wouldn't say nobody else. (IMO 37signals gets these things right because that's their business. Getting these things right. When they don't get things right, they rework it until they get things right.)

[sneak]

> they rework it

I see what you did there.