Apple is probably the world's best marketing and logistics company. They're a consumer electronics company second. I don't even like the taste of their marketing, but there is no doubt that they have been able to create this cloud around them that makes their proponents completely engrossed in everything Apple does.
In my experience, it is quite striking when you realize the lack of knowledge people in the Apple ecosystem have of other computing environments. And the idea that Apple is probably the most draconian company when it comes to product design, behind the scenes logistics and business dealings, customer feedback and interaction, open source squashing, etc. but yet still maintains this ora of the "just works" (spoiler: it doesn't) and cool vibes company is beyond me. They effectively fleeced their consumer base for hundreds if not thousands selling them overpriced dongles that were intentionally designed in, and not only did people just go with it, they seemed to lap it up.
Company pays bribe for cost of doing business world shocked.