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by leytonstone 597 days ago
In the sense the external environment can influence business decisions, or even change the nature of a business... maybe. At a strategic level.

Depends on what you do.

To determine how much what you do might depend on external factors, there's no harm in doing a PEST analysis [1] once in a while. Perhaps combine it with some other tools, mind tools really that can help spark or focus reflective thinking.

[1] https://en.m.wikipedia.org/wiki/PEST_analysis