[motiw]

The insights gained from artificial intelligence about neural networks can help explain why facts often fail to change our minds. Repeated exposure to certain messages strengthens the neural connections that support them, embedding these ideas deeply in our memory and influencing our perceptions and beliefs. As a result, when we encounter facts that contradict these established beliefs, the brain is less likely to integrate the new information. Instead, it relies on the well-worn pathways created by repeated messages, making it challenging to replace old beliefs with new facts. This process shows how repetition can entrench ideas, creating mental resistance to changing perspectives even when presented with solid evidence.