[mannyv]

Paul Rand believed that the logo was a representation of the company. Its job was to promise as to what the company was about, and it was up to the company to fulfill that promise.

I wonder what his thoughts were re: political logos, like the Communist Hammer & Sickle and the Nazi Swastika.

[em-bee]

isn't that pretty much the same thing? sell a product or an ideology. the logo is a representation of a brand that allows people to identify with it