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by joezydeco 599 days ago
The AT&T corporation was massive back then. These folks were looking at rebranding every piece of equipment in the country, it wasn't going to be a cheap adventure. Bass did the right thing by making them comfortable with the cost.
1 comments
Eric_WVGG 598 days ago
I met a designer at Verizon once, asked what the hell the deal with their logo was. He acknowledged that it was rock-bottom, worst-of-the-worst grade… and said that their own internal studies indicated a multi-billion dollar project just to change all the signs.

Like, just look at that one sign overlooking the east river in NYC. That logo’s gonna be around forever.

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Clamchop 598 days ago
Incidentally, I went to their website to remind myself what the logo looked like, only to see that it has changed!
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Eric_WVGG 598 days ago
What the… wow, how about that. https://www.theverge.com/2024/6/26/24186373/verizon-new-logo...

They found a way around the sign problem. All they have to do is change the V, and remove the checkmark. —_—

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