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by wodenokoto 593 days ago
When I read the jobs biography I had to put down the book and look up the next logo after how important that logo and design process seemed to have been.

I was quite disappointed and find it hard to say anything kind about it.

It works a lot better on Steve’s t-shirt where you can’t see the box.

2 comments

the logo is one of the best ever made.
This comments section is full of people (myself included) who feel otherwise. Art is subjective, but design needs wide appeal. NeXT didn’t have it.
I was a young teenager at the time Jobs founded NeXT. The logo burned into my memory, and it is actually the only thing I really remember about the NeXT computers (besides them being black and cool). I still think it is outstanding.