I don't recall anyone talking about him as a person, in association wit "SCO lawsuits". it was always the "SCO group" company that was reviled in the press.
I clearly remember McBride being the 'face' of the lawsuits and his name being used interchangeably with SCO when discussing the lawsuit. Maybe not in the press, but definitely in blogs like Groklaw and various 'tech' forums.
There was a widely read blog, groklaw, that singled out McBride personally as a driving source of the lawsuits. Groklaw appears to be gone, but there's a wikipedia article about it.