[pcthrowaway]

Even if the service can't be delivered indefinitely for a one-time payment, subscriptions as the only option are a hard sell at this point, because most people are feeling the effects of subscription fatigue

A 1-year pricing option or 30-day trial with the option to pay up front for a year or a month, without it becoming a subscription is way more compelling to the user than signing up for a subscription that one then has to remember to cancel.

I personally subscribe to Amazon Prime and that's it. A service has to meet an incredibly high bar for me to consider a subscription, and I wouldn't have considered it with Amazon until after they had set up their global prime delivery infrastructure/network and video streaming service. I'm not going to give my credit card to a company that makes picking out a recipe slightly easier to keep on file, that's a ludicrous proposition.