Exactly. The guy I'm thinking of has a small number of very happy clients and he can choose who he wants to work with. It's funny that at the high end, it seems like things get easier. You don't have to haggle over an hour or two. You name your price and deliver super high value to people who are happy to pay.
It makes me think of "The Wolf" from Pulp Fiction.
"It's about thirty minutes away. I'll be there in ten."