[ezst]

Bet Apple eyes at the rent that Adobe extracts out of all those subscriptions and wants the same thing for itself. Apple has been in the market of renting out content for decades (starting with iTunes) and this move means people will have less options, not more.

[matwood]

Bingo. Uncommon for a company Apple's size, but they are trying to Innovators Dilemma Adobe. Either by releasing a pro version of Photos.app or adding pro features to Photos they will continue to move up the value chain into Adobes market of LR/PS. Adobe charges $20/month for the LR/PS bundle. If Apple can add some of the prosumer functionality and say increase Apple One by $5, they shift some of the subscription revenue over to them.