Yeah, the standard Apple line "our best _____ ever" is really tiresome. It's so tiresome, it makes me tired even when the line isn't said by Apple itself but from its sycophants and evangelists
It’s not a given that a new thing is better than an old thing. Just ask Intel.
The news here is that the Pro isn’t just better than the previous Pro, it’s better than the previous Max and the previous Ultra. That’s impressive even if it’s expected that it will be better than the previous Pro.
The actual releasing of the stuff is not what I was referring when I specifically stated "the standard Apple line".
We know this is better than what you released previously, otherwise, why would you be releasing it. It's just over the top marketing/PR fluff that is over the top over used to the point it is meaningless approaching insulting
The news here is that the Pro isn’t just better than the previous Pro, it’s better than the previous Max and the previous Ultra. That’s impressive even if it’s expected that it will be better than the previous Pro.