[colmanhumphrey]

haha, not sure I agree with this one at all, I think a name is pretty far down the list of priorities for a business. I would be extremely surprised if "customers who started trials but then didn't use the product at all, but then later wanted to, but couldn't because they couldn't find the name" is a segment that moves the needle.

From this brief note, you sound like you potentially are trialling an order of magnitude more services than the average person. I bet that gives you a ton of interesting perspective on all these products, sign-up flows, etc, but probably puts you in a very unusual position with respect to product names!