[nightpool]

Fair! In this case though I meant small in terms of adoption—it looks like there are some alternative Ghost hosting providers, but none of them really have name-brand recognition in the same way Ghost does, and even Ghost is one small player in the "non-Wordpress subscription blog / mailing list" space. But a lot of my comment comes from watching the Redis / AWS Valkey split as well—even if Redis stayed as a smaller team instead of trying to compete with the hyperscalers, they'd still be stuck in the same catch-22—watching their revenue dwindle to zero while AWS and GCP competed on proprietary platform features.

[theamk]

Would they? There are people who would never pay for AWS/GCP; and there are also people who are willing to pay higher prices for better support and very latest features.

Had Redis stayed small, they would have a smaller slice of income.. but it is entirely possible that even that smaller slice of income would be more than enough to sustain the company.