[theturtle32]

Text on the homepage hero: "Boost Revenue and Reduce Churn with AI-Powered Dunning"

Today I learned the word "dunning" -- I'd never heard of it before. Except as the name of one of the researchers after whom the Dunning-Kruger effect was named. Per Wikipedia: "a cognitive bias in which people with limited competence in a particular domain overestimate their abilities." -- So, due to pattern-matching, the word "Dunning" immediately lit up the same neural network in my psyche that activates when I think of over-confident idiots.

Might want to avoid using a word that evokes over-confident idiots when selling your AI-based subscription billing recovery solution.

lol!