[ronyeh]

Yesterday, 67% of IAP was for All Song Packs. 33% of IAP was for individual song packs.

Again, an imperfect stat, since 33% of my active users are still on an older version which does not include the option to buy All Song Packs.

My goal is to make it super compelling to buy the $3 All Song Packs. Maybe one day, I'll have 10 song packs, and still keep the All Song Packs at $3.

Since I am not a big company, I don't need to charge my users up the wazoo. I mean, some games have "virtual coin packs" that you can buy for $99.99!!! I feel that is unethical, since you are basically cheating the end user. Some little kids will buy the $100 coin pack, and their parents will yell at them. From a user's point of view, every time I see that, I think WTF....

As an indie developer... I don't need to make enough revenue to sustain a 30 person company and please my investors. Let's say (eventually) I sell 500,000 "All Song Packs" at $3. That comes out to about 500000 x 3 x 0.7 = approx. $1 million, after Apple's commission. After I pay my taxes, I'll be able to buy a modest house in the Bay Area. So my goals are definitely not beyond reach. And that realization is what allows me to wake up every morning and fire up Xcode. :-)